‘Google has been working on a new penalty that targets site’s that overly optimize for search engines for the past few months.’ Matt Cutts said.
He also said that the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said.
To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.
1.Canonical Issues – check canonical issues to make sure there is a preferred default page or domain preference (http:// or www).
2.Indexation and Crawl Frequency – See how many pages are crawled in a site to determine crawl frequency.
3.Orphaned Pages and Dead Ends – check for orphaned pages to determine if pages are linked sufficiently to ensure crawling.
4.Dynamic URL’s – If pages are dynamically created, try to remove or rewrite as many parameters in the URL as possible or use URL / Mod rewrite.
5.Naming Conventions – Use proper naming conventions (subject or keyword first, then plural variation, modifier, then tag line).
6.Manage Outbound Links – Try to cap outbound links per page to fewer than 50 links for larger pages (10 for top level pages that need more ranking factor).
7.Footer / Site wide Links – Use footer links sparingly by tactfully to tie site segments together.
8.Broken Links – Check for broken links which could be hemorrhaging link flow and weakening a site from within.
9.Alt Attributes in Images – Use alt attributes on images to preserve content integrity while providing internal links for ranking factor.
10.Anchor Text Optimization – Use pertinent anchor text and do not waste link equity from excessively linking to non reciprocating pages within a site.
11.Flattening Site Architecture – Keep site architecture as flat as possible or use breadcrumbs to aid in information architecture and crawling.
12.Content Volume – Ensure you have enough content to topple a competitive keyword.
13.Contextual Links – Link contextually within related document to select preferred landing pages through virtual theming.
14.Meta Tags – For larger sites, exclude meta descriptions but for smaller sites, use the meta data as an extra title or place for alternative keywords.
15.Deep Links – Get at least 5-10 inbound links to each page via deep links from other sites in order to create buoyancy.
16.Keyword Stemming – Link to a page with multiple anchors (to create keyword stemming) and with “exact match” keywords to elevate just that term.
17.RSS Feed Syndication – Set up multiple RSS feeds within a site to syndicate your content to attract natural backlinks from other sites.
18.Trust Rank – Linking from aged pages can pass along trust to new landing pages or sub folders or sub domains. Don’t look past your own site for ranking factor.
19.Sitemaps – Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.
20.Sub Domains – Despite abuse in the past, sub domains still work.
Even if you knew absolutely nothing about SEO there are a lot of ways today you can learn to use SEO techniques well enough and to be successful at it. There are books, articles, comprehensive search engine optimization UK professionals, tutorials, online discussions which can give you reasonable tips and advices that can definitely help you, analyzing and measuring the ranking potential of your web pages, finally to improve it dramatically.
At the same time to increase of online sales and quality traffic is not easy job. You have to take into account a lot of things – from content, keyword, meta tags and image optimization to a right designed website and associated pages.
But in case you are not sure of yourself, if SEO sounds for you like another world or you just have not enough time to devote yourself to such deals it’s not bad idea to defer in it to highly skilled SEO professionals who, working closely with your staff to access your requirements and suggest, will help you on the way of getting top search engine rankings.
Any webmaster knows well enough that achieving SEO, another words Search Engine Optimization, is one of the most important parts of the web success and must be on the top of all what’s happening around to do the jobs. The fact is there are various things having a significant impact on the search engine field one has to get into account to get SEO would effort for a web site.
No doubt you can find a lot of online sources and SEO chats where you can get advices, recommendation feature and tips on how and which ways could have the biggest impact on SEO. But every marketing campaign is different, right? And as a rule there is no the one gold technique solution or best tactic that would guarantee your web site top results.
Of course, search engine optimization process includes many aspects and you can say what you like but it’s really not bad idea to confide this job – improving your website rankings to the hands of one of those skilled SEO Professional Teams who have an ability to adapt the process to fit individual needs and analyzing a variety facts and characteristics can finally guarantee the success of your SEO campaign.
A link building process is one of the most discussed themes among web master and it’s no wonder because, you like it or not, but it is still going to be the SEO trump card for the foreseeable future. So, what is the general ways we have to go to build popularity?
1. Article submissions is important thing. Try to make your content easy to understand so many people can spread your message, minimize grammatical or spelling errors, especially if you want authoritative people link to your site. Trade articles with other webmasters.
2. Link Exchange
It helps you to get relevant traffic that will get your site more visitors and brand exposure.
3. Paid submissions
4. Blogs creation
5. Commenting
6. Classifieds
7. Communities
8. Directory Submissions
Submit your site to paid directories. Create your own topical directory about your field of interest. Obviously link to your own site, linking to important content where possible.
9. Email your friends when you have important relevant news asking them for their feedback.
10.Feed submissions
11. Registrate on Forums
12.Write in Guest books
13.Put Photo and Image adds
14.Syndicate a press release. Take the time to make it good.
15. Submit an article to industry good news site.
16.Use search engine submissions
17.Use social bookmarking
18.Use social networking
19.Use such great resource as yahoo answers
20.Dont forget about yahoo and Google groups
21.Use video submissions
22.Google maps is also good idea
According Google the time of loading of web page can be one of the factor of a website ranking in 2010. Google has come up with a tool known as Google Page Speed. Using such source as an open-source Firefox/Firebug Add-on – Page Speed can help web developers to evaluate the performance of their web pages and to get suggestions on how to improve them with a number of different rules.
All what you need is to install Google Page Speed in your Firefox browser then you get possibility to analyze your page more detailed and comprehensive.
The best practices are grouped into five categories that cover different aspects of page load optimization:
•Optimizing caching — keeping your application’s data and logic off the network altogether
•Minimizing round-trip times — reducing the number of serial request-response cycles
•Minimizing request size — reducing upload size
•Minimizing payload size — reducing the size of responses, downloads, and cached pages
•Optimizing browser rendering — improving the browser’s layout of a page
The fact is there is a lot of ways to search engine optimization, and there are always more details when looking at an individual site. But there is some of them that help to be more sucesseed on the way.
1. Dont use bold everywhere the keyword appears. Once or twice is plenty.
2. Make sure you have links coming in to as many pages as possible.
3. Feel free to be a foreigner. There are many contries in the world and they have many directories for websites of companies based in those countries. Get a business address there.
4. Dont forhet about newsletters offerring articles whick links will stay live often for many years there.
5. Have an image links in your navigation bar, include also text links.
6. Have a multiple domains.
7. Exchange with your articles as well as with links.
8. Make a title for links.
9. Don’t overdo the anchor text if you don’t want all your inbound links looking the same,
10. Use site map. It’s important even for small sites.
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There’s lots more in the full 45 minutes of Schmidt’s interview, figuried out how to rank real-time social content is “the great challenge of the age, also including a statement that a Google OS Netbook will be here in 2010, with HTML5 local caching for offline use.