Eric Schmidt SEO of Google Interview

Author: admin  //  Category: Google, SEO education

[youtube="http://www.youtube.com/watch?v=lHxub_yQfig"]

There’s lots more in the full 45 minutes of Schmidt’s interview, figuried out how to rank real-time social content is “the great challenge of the age, also including a statement that a Google OS Netbook will be here in 2010, with HTML5 local caching for offline use.

PageRange Metric is Outdated?

Author: admin  //  Category: Google, Seo Advice, SEO education

Is it truth? Is Google really going to remove Google TBPR? I guess that’s it. Seo PageRange parameter is outdated.

Susan Moskwa (Google Employee) said :
‘We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.’

You may ask about the link trade industry I can say just that it is time already to stop broker businesses and website owners take into account scoring metric pagerank value only. The fact is there are many ways to improve you blogs and sites with a quality and informative content and good style no taking any notice to such illusive parameter as PR.

Organic SEO

Author: admin  //  Category: SEO education

What does “organic SEO” mean? Many people reffering to this term cant figure out the meaning more than this is just some part of SEO (search engine optimization) system .

As you know a search engine optimization company usually falls into one of two camps. A “White Hat” search engine optimization company using a largely content-based approach and will not violate the terms of service of the major search engines and a “Black Hat” search engine optimization company using a largely technology driven approach and often ignore the terms of service. Neither approach is invalid (as I have said many times before, there is nothing illegal about violating a search engine’s terms of service), and both can achieve high rankings. But a search engine optimization company that takes the word “organic” literally believes that the “Black Hat” approach is anything but “organic SEO” that is.

Merriam Webster defines organic, in part, as “having the characteristics of an organism: developing in the manner of a living plant or animal.” To a search engine optimization company, this definition accurately describes the approach taken to achieve long-lasting results in the “natural” section of search engines.

There’s an “old” saying in the SEO industry that “content is king.” This is not necessarily true. In my experience, good content is king. Study after study has shown that when people use search engines, they are primarily seeking one thing: information. They are not seeking to be impressed by fancy flash sites. They are not looking for a virtual piece of art. A search engine optimization company that is truly practicing “organic SEO” recognizes this fact and will refuse SEO work when prospects insist that content addition is not an option. “Artificial SEO” firms, which embrace a technical loophole philosophy, will allow a company to leave its website exactly as it is, because the work that such firms do is largely technical and is designed to trick the engine into showing content that it would not otherwise. Certainly, there are acceptable (from the engine’s standpoint) technical aspects that any good search engine optimization company will use, such as relevant page titles and meta tags. But there are many more unacceptable technical methodologies than acceptable ones, including cloaking, redirects, multiple sites, keyphrase stuffing, hidden links, and numerous others. A company practicing “organic SEO” will avoid these.